THE EXPERIENCE

Apple is the most valuable brand in the world.

· · 1 min läsning

Apple has retained its position as the world’s most valuable brand, according to brand management firm Interbrand’s annual rankings.

Apple usurped Coca-Cola from the top spot, which had held the position for 13 years, in last year’s list. This year Apple has increased its brand value by 21% to $118.9 billion.

See the full top 20 list here!

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